Last updated: October 18, 2021

Introduction

In our mission to make commerce better for everyone at Shoplinks, we collect and use information about you, our

• Merchants of Shoplinks to power your business
• Customers who shop at a Shoplinks-powered business or use coupons
• Partners who develop apps for merchants to use, build stores on behalf of merchants, refer potential entrepreneurs to Shoplinks, or otherwise help merchants operate or improve their Shoplinks-powered business
• Visitors Shoplinks websites or anyone who contacts Shoplinks for support

This Privacy Policy will help you better understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through the Shoplinks admin or by email).

Our values

Trust is the foundation of the Shoplinks platform and includes trusting us to do the right thing with your information. Three main values guide us as we develop our products and services. These values should help you better understand how we think about your information and privacy.

• Your information belongs to you.  We carefully analyze what types of information we need to provide our services, and we try to limit the information we collect to only what we really need. Where possible, we delete or anonymize this information when we no longer need it. When building and improving our products, our engineers work closely with our privacy and security teams to build with privacy in mind. In all of this work our guiding principle is that your information belongs to you, and we aim to only use your information to your benefit.
• We protect your information from others.  If a third party requests your personal information, we will refuse to share it unless you give us permission or we are legally required. When we are legally required to share your personal information, we will tell you in advance, unless we are legally forbidden.
• We help merchants and partners meet their privacy obligations.  Many of the merchants and partners using Shoplinks do not have the benefit of a dedicated privacy team, and it is important to us to help them meet their privacy obligations. To do this, we try to build our products and services so they can easily be used in a privacy-friendly way.

Why we process your information

We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your subscription payments to use the Shoplinks platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service). European law calls these reasons “legitimate interests.” These “legitimate interests” include:

• preventing risk and fraud
• answering questions or providing other types of support
• providing and improving our products and services
• providing personalisation, reporting and analytics
• testing out features or additional services